As a rule, most people use commercial breaks when watching TV to grab a snack or to run to les toilettes. But the Superbowl in the U.S. is an exception. This is when advertisers supposedly pull out all the stops on creativity. After all, when you’re paying a million dollars for a 30-second spot, it pays to create something people will be talking about the next day. There are those who actually pay as much attention to the ads as they do to the game. Sometimes more.
During last night’s game, Google aired a commercial spot that hit a high note with advertising critics and viewers alike. It took the “boy meets girl” story to a whole new level, giving it an appropriate twist for the Internet age. What made it particularly memorable for moi (and for vous who read Parisien Salon) is that it was about a love affair … in Paris. If you missed it (or want to see it again), here it is.